Rob Schultz on Gauging Buyer Demand Before Making Products

Rob Schultz gets past the ‘gee-whiz’ of technology and talks about gauging buyer demand before you create your products. 4 minutes.

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This entry was posted on Wednesday, July 27th, 2005 at 7:55 am.

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2 Responses to “Rob Schultz on Gauging Buyer Demand Before Making Products”

  1. Michael Port Says:
    July 27th, 2005 at 8:35 am

    Very nice Rob! You’re “voicemail” is a great reminder for all product creators!

  2. Dianne M. Daniels, AICI Says:
    August 3rd, 2005 at 8:20 am

    Nicely done, Rob!

    Too many info-entrepreneurs fall into this trap, and you made it very clear that just because you can create a product doesn’t mean there will be a market for it. “If you build it, they will come” doesn’t work reliably enough to hang the financial success of your business on it.

    Thanks for the reminder!

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